Mark Borcherding

Madison, NJ

www.markborcherding.org

646-872-5946

borcherdingmark@gmail.com

Summary

Executive Creative Director with proven record of leading agencies and brands to achieve their best results ever, skilled at turning strategic insights into award-winning creative

Deep category expertise in OTC and VMS Health & Wellness, Lottery, Sports Leagues, Food & Beverages, Financial Services, Broadcast Networks, Hotels

Experience

February 2025-Present

EXECUTIVE CREATIVE DIRECTOR–ITG Americas

Currently leading award-winning integrated consumer advertising for ITG Americas after the acquisition of PureRED in February 2025

August 2017-January 2025

EXECUTIVE CREATIVE DIRECTOR–PureRED, Princeton

Won national and global creative awards including Effie Gold, Reggie Gold, MM+M Gold, Ogilvy Gold and Global Facebook Award for an agency with no major awards in its history

Won eight new business pitches against bigger, well-known New York agencies

Led XYZAL to become the fastest-growing allergy brand versus big-spending competitors

Helped New Jersey Lottery grow revenue base by $1 Billion annually

Won “Best Work in North America” three times for New Jersey Lottery as voted by the Lottery Industry

Led New Jersey Lottery to become the fastest-growing large state lottery

Re-launched Primatene Mist after 10 years off the market and reached previous sales volume in only a few months

Consistently achieved copy test results in the top 2% of the IPSOS database

Brands: New Jersey Lottery, Xyzal, Zantac, Rolaids, Allegra, Primatene Mist, Cortizone 10, Selsun Blue, Unisom, ROHTO Cooling Eye Drops, Arm & Hammer sports sponsorships

July 2013-July 2017

CREATIVE DIRECTOR, PureRED, Princeton

Invigorated the creative department and sharpened the pitch process

Doubled the number of OTC accounts and won Lottery and Sports Betting business

September 2011-June 2013

CREATIVE DIRECTOR/COPYWRITER–Freelance

Led Direct-to-Consumer (DTC) pitches for Ogilvy CommonHealth, Parsippany, NJ

Worked on integrated campaigns for Jeep, World Baseball Classic, Hershey’s

August 2000-August 2011

VP, SENIOR CREATIVE–McCann, New York

Army officer campaign set recruiting records

Launch campaign helped MLB Network become the most successful cable channel debut in history

MasterCard “I Wanna Drive a Zamboni” campaign became a hit song in Canada

Brands: MasterCard, Wendy’s, Marriott, Bass Ale, Goodyear, Major League Baseball, MLB Network, US Army, Verizon, Capital One, Dentyne Xbox

Education

Portfolio Center–Atlanta

Honors: Best of Show

Arizona State University, Tempe

Honors: Cum Laude, Golden Key National Honor Society

Awards

The One Show, Effie, MM+M, Reggie, Communication Arts, New York Festivals, London International Advertising Awards, ADDYS, Radio Mercury Awards, Telly Awards, Cresta, AICP, CHPA Awards, Global Facebook Awards, Ogilvy Awards, Nicholas Hall Global Marketing Awards