I think about advertising obsessively. Even while operating heavy machinery.
I just love the challenge. Media changes, but the goal doesn’t.
Throughout my career, I’ve helped brands find their truth. Then I’ve helped them say it in ways people actually want to hear. Sometimes it’s on Social. Or in a TV spot shot by a Hollywood A-lister. Might be an FSI.
I've led teams that took the NJ Lottery from stagnant to $1 billion in new annual revenue. We gave upstart Xyzal a creative campaign that no allergy brand had done before—and they hit their sales benchmarks years ahead of schedule. We beat top-tier New York agencies for new business as a shop nobody had heard of.
I'm an ECD who still loves to write. I still concept. Mostly, I give a nudge here, a suggestion there, so we arrive at work we’re proud of together.
Many of the categories I’ve worked in—OTC, financial services, government programs—aren’t known for creative bravery. Tight rules. Reliance on focus groups. That just makes getting great work through more satisfying.
Some of that work has won big awards. Gold Effie. Gold Reggie. MM+M Gold. But the next day, we’re back obsessing about the next challenge.
If you think the way I do, let’s work together.