Mark first wanted to be a Marine Biologist. But while watching his favorite nature shows, he was hypnotized by the commercial breaks. "What is this strange magic?", he thought.
After graduating from college, Mark began writing brochure copy for an apparel company specializing in screen-printed images of military aircraft. It was as glamorous as it sounds. Yet he learned that well-crafted copy can even motivate people to buy F-14 Tomcat pajamas.
Mark's interest in writing grew so he packed up his father’s old Camaro and drove to Atlanta to attend The Portfolio Center.
His early agency jobs were a gauntlet of radio campaigns, car dealer association TV ads, and retail websites. He dug in hard and turned these projects into honors like the Radio Mercury Awards, the One Show, and he even won “Best Car Dealer Commercial of the Year”. Yes, they give an award for that.
In New York, Mark went on to hold creative leadership roles for iconic national and global brands. He worked on MasterCard’s “Priceless” campaign. He led the Goodyear tires business including their NASCAR sponsorship. He co-created the most successful launch in cable history, MLB Network.
As part of the “Army Strong” team, Mark developed the first officer recruitment effort, which was so successful it was immediately copied by the other service branches. Mark extended one of the most beloved PC gaming franchises, Project Gotham Racing, into the rollout of the first Xbox console.
Today, as Chief Creative Director at PureRed Princeton, he oversees the fastest-growing state lottery and some of the biggest OTC brands in allergy and digestive health.
When he’s not thinking about advertising, Mark is usually trail running, patching up his 95-year-old home or attending his daughter’s roller skating competitions. Even though he gave up Marine Biology for Advertising, Mark proudly maintains a thriving fish tank in his living room.